Design Leadership

How Top Design Leaders Build And Grow Successful Organizations

By Richard Banfield

Free Chapter: Culture

About The Book

Designing great digital products is well documented, but for the first time we get to hear insider secrets from the leaders/founders themselves on how those companies are built and nurtured—and how that leads to financial and market success. By combining expert narrative, in-depth interviews, and survey results, this book explores the behind-the-scenes strategies and tactics of how these leaders get to, and stay at, the top of this innovative exciting industry. This is actionable advice for design managers and readers to implement in their own project, team, or business.

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Design Leader Picture of Greg Hoy

Hear Directly From a Few Of Our Design Leaders...

Greg Hoy

Greg Hoy, CEO of Happy Cog, talks digital leadership and the hot topic of creating organic company culture. With offices in New York and Philadelphia, this is no easy task. However, Greg gives some incredibly valuable insights on how to create a sense of community, even in the face of geographic barriers.

Design Leader Picture of Carl Smith

Hear Directly From a Few Of Our Design Leaders...

Carl Smith

Previous Co-Founder and Chief Keeper-Upper of NGen Works, and now partner at Bureau of Digital, Carl Smith has tremendous experiences which has made him a smart, funny and enlightened gentleman. Most of what Carl says is counterintuitive and right on the money. If you’re wondering how to create an exit strategy for yourself without selling your company to a big agency then lean for this conversation.

Design Leader Picture of Ethan Smith-Gillespie

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Ethan Smith-Gillespie

Meet one of the smartest and down-to-earth agency leaders around. Ethan is the founder of The Program, a Portland based, digital design studio focused on creating remarkable retail and interactive experiences. Keep your eye on this guy; he’s going to make waves.

Design Leader Picture of Tracey Halvorsen

Hear Directly From a Few Of Our Design Leaders...

Tracey Halvorsen

Tracey’s no-BS approach to work and life is an inspiration. Her passion for doing world class work and always doing what’s right is infectious. She is currently the President and Chief Visionary Officier at Fastspot.

Design Leader Picture of Tracey Halvorsen

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Jon Lax

Jon Lax’s passion and confidence is practically infectious. In this interview, Lax discusses his rebellious leadership style, while energetically detailing how he achieved his goal to “create a company [he] wanted to work at everyday.” This philosophy has contributed to the rapid rise of Teehan + Lax until its closure in 2015.

Design Leader Picture of Karen Dendy Smith

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Karen Dendy Smith

Karen Dendy Smith has some serious insights into what it takes to run a digital agency in a market that is constantly evolving. Knowing that business is more than just the numbers, the Boston based Co-Founder of KOR Group talks design, collaboration, and what she looks for in a team.

Design Leader Picture of Peter Kang

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Peter Kang

Peter Kang is a young-blood with a big vision. He and his partner Sei-Wook Kim have created one of the most talked about interactive agencies in NYC: Barrel. In this interview Peter reveals some of the challenges of growing an agency in a very competitive market and how he manages the day-to-day challenges of leading a growing company.

Design Leader Picture of Peter Kang

Hear Directly From a Few Of Our Design Leaders...

Neil McPhedran

Neil McPhedran makes the jump from digital design to general management seem effortless. In this interview, Neil McPhedran details his unique journey to digital leadership at Grey Vancouver, including the many new challenges that come with such a leap.

About The Author

Richard Banfield is the CEO and Co-Founder of Boston-based user experience agency Fresh Tilled Soil and wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like. Richard is also the co-author of Design Sprint, an upcoming book from O-Reilly Media.

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Design Leadership

Also By Richard Banfield

Design Sprint is a practical guide to redefining the product design process. The book represents the combined wisdom and experience of co-authors Richard Banfield, C. Todd Lombardo, and Trace Wax, and shares their methodology for bringing digital products to life.

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